How to Generate More Listings in Today’s Market (Even When Sellers Are Hesitant)

How to Generate More Listings in Today’s Market (Even When Sellers Are Hesitant)

If you’re like most real estate agents right now, you’re probably hearing the same concerns from homeowners over and over:

• “I’d sell, but where would I go?”
• “I’m waiting for the market to change.”
• “I’m not sure I’d qualify for my next home.”
  
  

With fewer sellers actively listing, growing your business today isn’t about waiting for the market to shift—it’s about helping motivated homeowners see a clear path forward. The opportunity is still there if you know where to look and how to guide them.

Here are three proven ways to generate more listings right now.

1. Reconnect With Past Clients & Homeowners Sitting on Equity

Many homeowners are sitting on far more equity than they realize, and that equity could be their key to moving forward.

What you can do:

• Send a Home Value Report via email or postcard to your database.
• Offer quick equity check-ins to educate homeowners on what their property may be worth today.
• Use social media polls or posts asking:
  “Thinking of selling? What’s holding you back?”
  
  

Often, a simple conversation is all it takes to turn curiosity into motivation.

2. Focus on “Would-Be Sellers” Who Need to Move

Some homeowners don’t want to move, but others need to. Life changes create powerful motivation.

Look for sellers experiencing:

• Divorce or separation
• Job relocations
• Growing families
• Empty nest transitions

How to reach them:

• Use Google My Business and Facebook Ads targeted to homeowners in your area.
• Door knock or call homeowners in high-demand zip codes.
• Position yourself as a problem-solver, not a salesperson.
  
  

These sellers aren’t waiting for the “perfect” market, they’re looking for guidance.

3. Help Sellers Overcome Their Biggest Fear: Buying Their Next Home

The number one reason homeowners hesitate to sell? Uncertainty about what comes next.

Ways you can help:

• Introduce bridge loan solutions so they can buy before they sell.
• Educate them on rate buy-down options to improve affordability.
• Share new construction, downsizing, or alternative housing options they may not have considered.

Sometimes, sellers don’t need convincing, they just need clarity.

Ready to Create More Listing Opportunities?

Today’s market rewards agents who educate, strategize, and lead with solutions.

By:

• Targeting the right homeowners
• Clearly explaining their options
• Removing fear and confusion

You can turn hesitant homeowners into confident sellers.

Want to brainstorm your next listing opportunity?
Let’s connect and map out a strategy that works in this market, not the one we’re waiting for.